What is an Infographic? Examples, Templates, Design Tips

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Since infographics exploded onto the graphic design scene about ten years ago, they ’ ve become a raw material for communication in classrooms, in the workplace, and across the web .
But if you ’ re new to the world of design, the term infographic might still be foreign to you .
You might wonder : what are infographics ?

nowadays, I ’ ll give you a crash course on infographics and infographic design to answer all of these questions and more. I ’ ll besides show you easy-to-edit infographic templates you can customize with Venngage ’ randomness Infographic Maker .

Click to jump ahead:

What is an infographic? Infographics defined:

According to the Oxford English Dictionary, an infographic ( or data graphic ) is “ a ocular representation of information or data ” .
But the meaning of an infographic is something a lot more particular .
An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.
As in the case below, infographics use hit, engaging visuals to communicate data quickly and intelligibly .
what is an infographic

Infographics are a valuable cock for ocular communication. The most visually unique, creative infographics are much the most effective because they grab our attention and preceptor ’ t lease go .
But it ’ sulfur crucial to remember that the visuals in an infographic must do more than arouse and engage .
They must help us understand and remember the content of the infographic, as seen in this infographic about employee resignation announcements :
How To Send Employee Resignation Announcements

Ready to dive right in and create your first infographic? Check out our ultimate infographic design guide for everything you need to get started.
Infographics 101 Webinar

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Why are infographics used?

Infographics are bang-up for making complex information easily to digest. They can be helpful anytime you want to :

  • Provide a quick overview of a topic
  • Explain a complex process
  • Display research findings or survey data
  • Summarize a long blog post or report
  • Compare and contrast multiple options
  • Raise awareness about an issue or cause

When you need to give someone a really quick rundown on something that can be hard to explain in words alone, an infographic is a good way to go.
This means that infographics can be useful in pretty much any diligence .
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Marketing infographics

What are infographics used for in market ?
Marketers use infographics to build post awareness and boost betrothal about topics important to the company, such as this infographic on diverseness and inclusion :
Diversity infographic

Marketers can use infographics to :

  • Showcase your business’s achievements on a landing page or downloadable one-pager
  • Send a visually striking newsletter to deliver news, showcase a new product or service or demonstrate thought leadership
  • Improve their online courses or course handouts
  • Drive interest on social media. Share snippets on Instagram or the full infographic on Pinterest.
  • Make a roundup infographic. Collect quotes from influencers, compile them in an infographic and write a blog post around it.
  • Summarize key points in a white paper or ebook.

Infographic examples, like this one for schools, are great tools for educating a variety show of audiences.
K-12 Schools Tips List Infographic
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Consulting and freelancer infographics

Consultants use timeline infographics to visualize project timelines and to simplify new/industry-specific topics to their clients :
Project Plan Timeline Infographic

Consultants use infographics to :

  • Present data in a fresh way in client presentations
  • Strengthen your argument and visualize timelines in client proposals
  • Deliver progress reports to clients. Include an infographic in your report to visualize project timelines or progress “by the numbers”

Small business and entrepreneurship infographic examples

little businesses and entrepreneurs use infographics to reach new audiences and increase post awareness :
Employee Change Style Indicator Spectrum

This stigmatize vogue steer cheat sheet is a bang-up infographic exercise for little businesses. It ’ randomness ocular and compress, which helps readers absorb the information faster .
Branding Infographic Template

Lists are a common type of document that all businesses have. But long lists can get boring to read. It ’ s unlikely that readers will flush remember the items on the number .
Businesses can use infographics to visualize lists for better eruditeness retention, like this colorful infographic exercise below .
what is an infographic

A commercial enterprise may besides want to visualize processes and activities. This infographic case on supply chain analysis could easily have been a boring document .
rather, the topic is covered more thoroughly and succinctly in an infographic .
What Is Porter's Value Chain Analysis Infographic

small businesses and entrepreneurs can use infographics to :
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Government infographics

What are infographics used for in the governmental sector ? Governments use infographics to partake statistics and census data, like in this ocular from the Government of Canada .
what is an infographic - government example

Nonprofit infographics

And nonprofits use infographics to promote events and raise awareness for their causes or to showcase their successful fund-raise efforts :
Nonprofit Education Thermometer Fundraiser Timeline Template

Nonprofits use infographics to :

  • Make data and information about a given cause easy to understand. This can be applied to a newsletter, social media campaign, donation page, poster, and more.
  • Plan a campaign strategy
  • Show the impact of a fundraiser that can be sent to donors in an email
  • Highlight results in an annual report
  • Showcase successes in an impact report
  • Visualize information in crisis communications

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Education infographics

Educators and trainers use infographics to make content more memorable for students and employees :
Remote Learning Infographic

need to explain a building complex process ? Our process infographics can help communicate awkward processes in a ocular way .
Infographics can be utilitarian whenever you need to communicate information cursorily, or any time you want to make an shock with your data or your message .
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How do I create an infographic?

If I ’ ve convinced you that infographics are a tool you should be using, you ’ re probably wondering how you can create your own infographic .
Our bit-by-bit guide on how to create an infographic is a great resource to design an infographic .
No matter how excited you are to get startle making your very first infographic, you shouldn ’ thymine jump into the design process without a game plan .
rather, start by creating an infographic draft .

1. Organize your information with an infographic outline

The process of creating an delineate will help you organize your thoughts and ensure that your content will work in an infographic .
Create an infographic outline from existing content using these 4 steps:

  • Determine the key takeaways of your content
  • Determine the title, headers, subheaders, and facts
  • Consider the length of paragraphs and points
  • Include notes for the designer

what is an infographic - steps for creating an infographic

Starting with an sketch in this format will ensure that the rest of the design process goes smoothly .
For a more detailed run-down of this process, check out our guide on how to create an infographic outline .
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2. Pick an infographic template

once you ’ ve got an outline, you ’ re ready to pick an infographic template .
Pre-made infographic templates ( like the one below ) can give you the design inspiration you need to get your infographic roll. even merely using them as a jumping-off point can be helpful .
Stress Infographic Template

There ’ s a draw to consider when picking an infographic template, including the colors, fonts, distance, size, and expressive style of each template, and how well each of those factors aligns with your contented .
But most importantly, you need to pick the right type of infographic template for your content.

3. Customize your infographic

once you ’ ve chosen an infographic template, you can start customizing it to your needs. This infographic can be adapted for early types of lists with the Venngage editor program .
Pandemic Refugee Crisis Timeline Infographic Template

hera are a few ways to adapt the infographic examples in this post :

  • Change the background and text colors
  • Adjust the text to suit your message
  • Add or swap out icons that are relevant to your story
  • Add your brand logo in the footer
  • Increase or decrease the size of the list

Want more information about creating infographics? This video guide will show you how you can make an infographic in just 5 steps:

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What are the different types of infographics?

At Venngage, our library of infographic templates is sorted into 9 different categories :
This video summarizes these 9 types of infographics and when to use them:

Each type of infographic is tailored to visualize a different type of message .
Informational infographics, for exercise, are typically more text-heavy than the other types of infographics .
Like this exercise from Course Hero below, they work good as summational, standalone pieces that provide a high-level explanation of a topic .
tom sawyer - what is an infographic
There are besides informational infographics that explain something niche, but very merely. These are handy to have as ocular references for topics that are new and unfamiliar .
TalentLyft ’ s infographic on recruitment metrics is a great model – a short and sweet summary of the six samara recruitment metrics hiring managers should understand and track .
TalentLyft 6 Recruitment Metrics Infographic with Icons
Statistical infographics, on the early hand, are more focused on numbers and data visualizations, charts, and data, for exercise :
Demographic Infographic Template

They tend to contain much less text than informational infographics and have less of a narrative flow .
alternatively, they make a statement with big numbers and standalone facts, like this infographic from the Internet of Things .
internet of things-what is an infographic
similarly, this infographic from Podia on the “ State of the Side Hustle ” uses numbers and stylization to make its most crucial points outstanding with sparse supporting text .
Podia - what is an Infographic
Choosing the right type of template for your content is one of the keys to a successful infographic .
For a full description of each type of infographic, and when to use them, check out this guide to the 9 types of infographic templates .
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What makes an infographic design effective?

When it comes to designing an effective infographic, it ’ randomness important to recognize that our brain seek patterns in ocular information to help us make sense of the earth .
We can use this theme to structure our data visually and create patterns that will enhance the message that we ’ re trying to communicate .
Let ’ s run through some infographic invention best practices to help you create infographics that are a effective as they are beautiful .
besides, check out our position on 7 ways to customize your infographic template for more easy hacks on how to make your design pop .

even something arsenic simple as the placement and group of elements on a page can influence the way our readers understand our graphics .
If we use basic design elements like borders, lines, circles, and squares to visually organize our capacity, our readers will find it easier to interpret that contented .
For case, we can enclose related elements within an sketch or a condition. Most infographics, like the one below, consumption this tactic to break up the design into multiple sections, making the graphic easier to scan .
Work From Home Infographic

alternatively, when the structure of the information is the main focus of the infographic ( like in an organizational chart or a stream chart ) it can be helpful to explicitly connect associate elements with lines. Like in this selling flow chart infographic :
Corporate Healthcare Organizational Chart Template

Click the template above to make an organizational chart. Edit the template to your liking–no design know needed .
Want more tips on organizing your information in an infographic? Check out our step-by-step guide on how to summarize information and present it visually .
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Use contrasting colors to guide your readers’ attention

Another major design element to think about is color. We ’ re naturally inclined to use color to make infographics look pretty, but semblance can besides be used as a herculean communication cock .
precisely like lines and borders, colors can be used to indicate information groupings, as seen in the commercial enterprise scheme infographic exercise below :
Yellow Business Mind Map Template

But more importantly, we can use color to draw attention to especial pieces of data and push supporting information into the background .
Pick one color that contrasts with all of the other colors in the graphic, and use it to make the most important information stand out.
Take the infographic below, for case. The undimmed teal icons contrast with the obviously white background to make the icons ( the most important ocular expression of the graphic ) stand out .
This strategy besides happens to be highly trendy. Pops of color are one of the biggest graphic design trends of 2022 .
Healthcare Course Training Program Infographic Template

Need some infographic color scheme inspiration? Check out our guide on how to pick colors for infographics .

Create a text hierarchy with three different font styles

Fonts are one of the foremost things people notice when they first look at an infographic. If chosen ill, fonts can ruin an otherwise great infographic .
Our roundup of popular baptismal font types will steer you on the right path .
The key to using fonts correctly in infographics is to create a clear text hierarchy with three different font styles–one for the main head, one for the incision headings, and one for the body text .
what is an infographic font styles
The main header baptismal font should be the biggest and can be the most conventionalized. intend of it as the way to set the mood of your infographic .
The font for the section headers should be a bit smaller and less stylize, but it should hush stand out on the foliate .
last, the font for the torso text should be the smallest, and not stylized at all. It needs to be as easy to read as possible .
not sure what a clear font looks like ? here ’ s a agile mention guide to fonts that are capital for body text :
Body Font Infographic Template

For more infographic font tips and best practices, check out our guide all about choosing infographic fonts .
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Use images, icons, and illustrations to make key takeaways memorable

last but surely not least, make certain that the focus of your infographic is on visuals like images, symbols, icons, illustrations, and data visualizations like charts and graph .
Visuals are all-important for making your information engage and memorable. The best infographics have an equal balance wheel of text and visuals .
The easiest way to make sure you have enough visuals in your graphic is to add an icon to represent each header, as seen in the exemplar below :
what is an infographic - icons and headers

Or even better, produce ocular examples of each main charge in the infographic, as seen in this case from Elle & Company :
what is an infographic elle & company
It ’ s important to have fun with your design, besides. It doesn ’ t need to be strictly business-y and dangerous .
Infographics are supposed to be engaging and memorable, and illustrations are great story-telling devices .
Making a data-heavy infographic and need help visualizing your data? Check out our guides on designing effective charts and choosing the best charts for your infographic .
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FAQs about creating infographics

What is an infographic example?

An infographic exercise is a ocular representation of information. Infographics examples include a assortment of elements, such as images, icons, text, charts, and diagrams to convey messages at a glance .

What are infographics used for?

An infographic has numerous uses in different industries. Infographics can be used to convey complicated data in a bare ocular format. They are besides ocular tools to tell stories .
ocular information graphics help people understand information cursorily and more accurately .
Infographics can besides be used to show changes or comparisons in data, time, and place, deoxyadenosine monophosphate well as statistics, maps, and hierarchies .

What are the 5 types of infographics?

We ’ ve mentioned the nine major infographic categories, among which these are the most common types of infographics are :

  • Statistical
  • Informational
  • Timeline
  • Process
  • Comparison

Different types of infographics require specific elements. Timeline infographics need to include the go steady and time stamps. A comparison infographic normally includes column and rows .
The infographic examples in this post will help you understand what type you need to use for your message so you can make the proper option .


The best infographics use a combination of text, images, and data to inform and engage .
If you ’ re cook to create infographics that strike the arrant libra between fun and educational, make indisputable you follow these infographic design best practices :

  • Use lines, borders, and shapes to group related information.
  • Use one contrasting color to draw attention to key information.
  • Create a text hierarchy with three different font styles.
  • Use images, icons, and illustrations to make key takeaways memorable.

For more help getting started on your first infographic, check out this guide: How to make an infographic in 5 steps .
not a interior designer ? No problem. Create an infographic nowadays using our easy-to-edit templates and childlike on-line editor program .

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